Market Prioritization

This service is a highly specialized offering that is used to objectively evaluate and prioritize your target countries for product commercialization. Market size alone does not dictate the sequence of market entry. Various factors, including ease of entry, regulatory barriers, market acceptance, reimbursement landscape, and willingness to pay, collectively determine the true attractiveness of each market. Our service facilitates the evaluation of all these parameters. To access this service, simply provide us with up to 5 countries, and our team will deliver a comprehensive report including country assessments and prioritization.

A PPT report with following topics (but not limited to)

• Market Opportunity
  • • High-level assessment of potential market size based on Incidence/prevalence, procedure volume, cost of therapy, and estimated total expenditure for a disease area
    • For an existing market, presence of market players and high-level estimated market share and potential market share for the client.
• Ease of Market Access
  • • Understanding of the market entry processes including regulatory approval, role of medical societies and expert groups/KOL engagements, and reimbursement pathway
    • Understanding of the pre-launch, launch, and post-launch activities involved, the expected timelines to complete these activities
    • Key target distributors available (if applicable) for the specific medical device/product and their market coverage.

• Market Readiness
  • • Level of willingness to adopt the medical device and willingness to pay for the medical device and willingness to pay Out-of-pocket (OOP) for the medical device (if applicable)

Project Delivery in 6 weeks.

USD 20,000 for up to 5 countries and 1 product. Custom pricing for adding more countries.

We recently conducted in-depth market prioritization assessment for a mid-sized medical diagnostics company, specializing in advanced imaging technologies, which aimed to expand its international presence. With the insights gained from our market prioritization service, the client successfully launched their advanced imaging technologies in Germany and Japan, achieving rapid market penetration and establishing a strong foothold in these key markets.