Market Commercializing Strategy (GTM)

Market access overview provides insights into the various factors influencing the ability of a product to enter and succeed in a specific market. This service often includes assessments of regulatory requirements, reimbursement policies, pricing strategies, distribution channels, competitor landscape, and other market dynamics. It helps businesses understand the opportunities and challenges associated with entering or expanding within a particular market and assists in developing effective market entry strategies.

A PPT report with following topics covered in the report

• Product registration and regulatory approval process and estimated timeline based on device class, risk classification, local vs. foreign manufacturer, etc.
• Health insurance system and reimbursement landscape and process to get the device covered under the reimbursement system and the timeline for the same
• Role of medical societies and expert groups in market entry and role of KOLs in guiding and expediting the regulatory registration/approval and reimbursement process in specific countries, if applicable
• Broad pricing framework for medical devices in the market (based on best-effort basis)
• Key distributors and their portfolio and coverage (if applicable) for market access and entry
• List of pre-launch (technical file, device brochures, user manual, clinical data, etc.), launch (identification of launch event, identification of distributors/sales team, engagement with KOLs for launch events, etc.), and post-launch (Post market surveillance for the product, initiating the reimbursement process, etc.) activities to be executed for market entry and the timelines for the same
• Competitor Landscape: who are the key competitors and how are they operating (on best-effort basis)

Project Delivery in 5 weeks.

USD 8,000 per country per product.

We recently conducted a market access overview for a biotechnology firm developing a novel oncology therapy. The company sought to understand the factors influencing their product's success in the Asia-Pacific region. This analysis provided the client with a clear understanding of the opportunities and challenges in the region, enabling them to craft effective market entry strategies and position their product for success in the competitive oncology market.