Validating clinical adoption for a novel cardiac monitoring system
Ran a rapid, statistically robust physician validation program across EU5 markets to test clinical relevance, workflow fit, and adoption potential for a new continuous cardiac monitoring and management system — turning an unproven concept into a quantified, evidence-backed value proposition.
- Concept Testing / Evaluation
- Value Proposition Development / Testing
- Disease & Clinical Care Pathway Intelligence
The brief
Validate clinical adoption for a novel continuous cardiac monitoring system across the EU5
- Test recognition of the proposed clinical benefits
- Measure willingness to adopt and willingness to pay
- Locate the concept within the cardiovascular care pathway
- Identify the workflow gaps a new device must address
The anticipated benefits had come from the engineering team, never from the clinic.
The problem
No physician evidence yet, and a decision on a tight clock — a multi-month field study was never an option
- Statistically credible validation needed at speed
- Benefits assumed internally, untested externally
- Adoption drivers and blockers both unknown
- Unclear where in the pathway the data changes a decision
The team was weeks, not months, from committing to a product direction.
Our approach
A five-minute express survey with EU5 cardiothoracic surgeons, run alongside a care-pathway mapping exercise
- Express online survey with cardiothoracic surgeons across the EU5
- Agreement tested against each proposed clinical benefit
- Willingness to adopt and willingness to pay captured
- Care-pathway mapping to pinpoint the decision points
Running the survey and the mapping in parallel is what compressed the timeline.
Key outcomes
A statistically robust, EU5-wide read on adoption potential and willingness to pay, inside the client's window
- Several core benefits strongly validated by physicians
- Prioritised list of which benefits to lead with commercially
- Benefits still needing a real-world evidence base flagged
- The pathway position where the technology is most credible
Uniform physician buy-in proved to be the wrong assumption to plan against.
Related services
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