Trackers

Brand Trackers

Customized tracking programs that monitor brand health, clinical confidence, customer experience, procedure trends, campaign effectiveness, and loyalty over time.

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Brand Health Tracker

Track overall brand strength, visibility, perception, and competitive standing over time — especially how stakeholders progress through the brand funnel from awareness to preference and likely choice.

What we measure

A recurring tracker customized to the category, stakeholder group, and competitive set.

Unaided & aided awareness
Familiarity & consideration
Preference & most-likely-to-choose
Usage, loyalty & advocacy
Switching risk
Brand associations & trust
Perceived differentiation & satisfaction
Competitive substitutions
Reasons for choice or rejection
Driver analysis & perceptual mapping
Brand equity scorecards
Wave-on-wave trend analysis

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Procedure Volume Trends Tracker

Understand current and future procedure-volume trends within a therapy area — including how procedures split across technologies, approaches, brands, facility types, and care settings.

What we measure

Recurring trackers among procedure-performing physicians.

Monthly volumes — past 3, current, next 3 months
Quarterly moving averages
Wave-on-wave comparisons
Share of procedures by technology, treatment approach, product or brand
Patient type, indication, healthcare setting and facility type
Expected future shifts in procedure mix and adoption of newer technologies
Drivers behind the trends

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Customer Experience & Service Reputation Tracker

Track how customers experience the company beyond the product — service quality, responsiveness, training, technical support, logistics, complaint handling, and overall reputation.

What we measure

Recurring trackers across physicians, nurses, technicians, procurement teams, biomedical engineers, distributors and hospital administrators.

Satisfaction
Service turnaround
Training support
Complaint resolution
Reliability
Likelihood to continue or recommend
Experience drivers linked to loyalty & retention

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Ad Performance Monitoring Tracker

Measure whether advertising, promotional campaigns, congress activity, digital content, or sales enablement is improving awareness, recall, message understanding, perception, and intent to act.

What we measure

Pre-, during- and post-campaign tracking, combining quantitative surveys with message diagnostics and creative testing.

Ad recall
Message takeout
Campaign attribution
Channel effectiveness
Brand lift
Claim comprehension & credibility
Intended behavior change

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NPS Monitoring Tracker

Monitor customer loyalty, advocacy, and relationship strength over time — and understand what turns customers into promoters, passives, or detractors.

What we measure

NPS programs distinguishing relationship-level NPS from transaction-specific feedback.

Recommendation likelihood
Reasons behind the score
Experience drivers
Service issues
Competitive risk
Verbatim theme analysis
Segmentation & wave-on-wave tracking

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Strategy ConsultingReduce uncertainty and make informed decisions by combining market intelligence, primary research, competitive analysis, and 30+ years of MedTech expertise.Market IntelligenceUnderstand market dynamics, quantify opportunities, assess competitive landscapes, and evaluate the factors shaping market growth through comprehensive, evidence-based analysis.Competitive IntelligenceMonitor competitors, track emerging technologies, evaluate innovation pipelines, and anticipate market shifts to strengthen strategic and commercial decision-making.

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