Distributor matchmaking for ophthalmic consumables in Singapore

The brief

• Identify distributors with ophthalmic and surgical consumables focus covering the Singapore market.
• Screen candidates on portfolio compatibility, import and distribution capability, and reach.
• Profile each on international brands carried, infrastructure, coverage, and collaboration potential.
• Build the business case and contact list the client needs to open partner conversations.

The problem

No mapped partner base in Singapore for a specialised single-use ophthalmic consumable, and no case to put in front of them

Our approach

Step 1 identification and profiling of candidate distributors, followed by Step 2 business case development and contact mapping

• Screened the Singapore market and shortlisted 10 distributors across ophthalmic, surgical, and hospital supply channels.
• Profiled each on key products, international brand partners, infrastructure, team, and national reach.
• Assessed strategic fit for a single-use ophthalmic drape, including hospital and clinic access.
• Developed the business case and captured named sales contacts.

Key outcomes

A shortlist of 10 vetted distributors with a partner-ready business case and named contacts for client-led outreach

• Delivered a shortlist of 10 vetted Singapore distributors matched to the client's product.
• Profiled each on brands distributed, capability, and coverage across Singapore and the wider region.
• Equipped the client with a business case positioning the product for partner conversations.
• Shared named contacts so the client could run Step 3 outreach and negotiation in-house.